Lead Generation Outsourcing: Why Your Business Needs It?

Lead generation is a crucial marketing element, but time-consuming, costly and challenging. Therefore, many businesses choose to opt for lead generation outsourcing to reduce costs and complexities. Business process outsourcing often helps to increase the quality and quantity of leads. This blog discusses the reason why your business needs lead generation outsourcing and how business process outsourcing can benefit your business.

Business Process Outsourcing

First, let’s discuss what is business process outsourcing. Business process outsourcing is the method of subcontracting your business operations to any third party to cut down costs, improve quality and reduce time. Companies from all sectors choose business process outsourcing for their front-office as well as back-office operations. Commonly outsourced business operations are accounting, IT, HR, compliance, marketing and lead generation.

Lead Generation Outsourcing

Lead generation means identifying and reaching your potential customers to attract them to your brand and turn them into your customers. It is most important for any business; therefore, it cannot be taken for granted. Every business is different; some prefer a trusted in-house team to handle lead generation, while others rely on business process outsourcing to manage lead generation for them. Lead generation outsourcing usually yields 40% more leads than the in-house teams.

Outsourcing or Inhouse?

Whether you should choose business process outsourcing for lead generation or trust an in-house team depends on your business model. If you have a business-to-consumer model, then in-house lead generation is preferred to manage lead generation, whereas, for a B2B model, lead generation outsourcing can help your business grow and meet the demands and complexities involved.

Why Should You Choose Lead Generation Outsourcing?

In today’s fast-paced and competitive business landscape, generating high-quality leads is essential for sustained growth. Following are the reasons why your business needs lead generation outsourcing:

1. Increase Business Growth

Lead generation outsourcing can help your business boost growth, as your qualified business process outsourcing partner will use their competence and experience to stimulate your sales, converting quality leads into customers. Moreover, lead generation is very time-consuming and requires competence to identify and engage the target audience. Outsourcing also saves your time and enables you to focus on improving your product or service quality and efficiency while the outsourcing team works to generate quality leads. 

2. Save Time & Money

Lead generation outsourcing saves time and is a cost-efficient option compared to hiring and training an in-house team. Business process outsourcing is a straightforward solution that gives you immediate access to a pre-trained and qualified team who has expertise in identifying new customers. Outsourcing eliminates the burden of lead generation from your marketing department, giving them enough time to focus on creating a brand image and researching new opportunities for your business rather than finding new leads.

3. Faster Sales

If you want to speed up sales to increase turnover, then lead generation outsourcing is the most effective solution. Professional lead generation agencies have extensive experience and expertise in identifying and engaging with potential customers. They employ proven strategies to generate leads, nurturing them through the sales funnel. With their dedicated focus on lead generation, these agencies can employ efficient lead qualification processes, ensuring that sales teams receive high-quality leads more likely to convert into customers.

4. Qualified Leads

With lead generation outsourcing, you get a trained team which carries out intensive market research to identify customer preferences. This aids them in designing strategies to find quality leads for you. They know how to target customers and what the audience is looking for, which helps them find the leads that turn into customers. By leveraging their expertise, lead generation professionals can create highly targeted and customised campaigns that resonate with the intended audience, leading to a higher conversion rate.

5. Multi-channel Approach

Effective lead generation requires a multi-channel approach, reaching potential customers through various channels such as email marketing, social media, content marketing, search engine optimisation or paid marketing. Your outsourced team can help you drive leads from multiple sources and create various lead-generation campaigns to attract potential customers. Business process outsourcing companies use a multi-channel approach to ensure businesses do not rely solely on one channel for lead generation to diversify their reach.

Cost of Lead Generation Outsourcing

There’s a misconception that lead generation outsourcing is more costly, but when you’ll measure the level of expertise and results it brings, you’ll know it was the right thing to do. You have to make sure that the business process outsourcing company you chose is experienced and professional. Costing of lead generation depends on various factors such as the size and complexity of your lead generation requirements, the number of leads you need, the target audience, the duration of the campaign, the quality of leads, the competitiveness of your industry, and tools needed such as a customer relationship management system.


If you are looking for a reliable, adept and professional outsourcing company, you are at the right place. Tinyox offers the most reliable business process outsourcing services with trained professionals. Get in touch now!